
Adult skills and education · United Kingdom
Adult Skills Digital Transformation
~3,500
enquiries in one month
107+
cybersecurity expressions of interest in three weeks
- Challenge
- A UK adult-skills organisation was generating interest across several channels with no reliable way to capture, track or follow up enquiries, and no clear learner journey from first contact to enrolment.
- Support provided
- Digital marketing, CRM implementation, booking and enquiry handling, automated follow-up, learner journey design, market research and programme development.
- Outcome
- Enquiry volume was captured and managed in one place, follow-up became automatic rather than manual, and new programme interest could be measured for the first time.






